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Brand society

Paperback • 2010 • English

Brand society: How brands transform management and lifestyle

By Martin Kornberger

4 Ratings • 5.0 of 5

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About the book

Brands are a fait accompli: they represent a mountain range of evidence in search of a theory. They are much exploited, but little explored. In this book, Martin Kornberger sets out to rectify the ratio between exploiting and exploring through sketching out a theory of the Brand Society. Most attempts to explain the role of brands focus on brands either as marketing and management tools (business perspective) or a symptoms of consumerism (sociological perspective). Brand Society combines these p...Show more

Economics, Finance, Business and Management
Business and Management

Book details

ISBN

9780521726900

Published year

2010

Language

English

Original title

Brand society

Format

Paperback

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Reviews · 0

4 Ratings • 5.0 of 5

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