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The Unauthorized Guide to Doing Business the Richard Branson Way 10 Secrets of the World's Greatest Brand Builder

Paperback • 2010 • English • 3. edition

The Unauthorized Guide to Doing Business the Richard Branson Way 10 Secrets of the World's Greatest Brand Builder

By Des Dearlove

0 Ratings • 0.0 of 5

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About the book

Richard Branson, the international powerhouse entrepreneur, is an opportunist with an uncanny knack of sniffing out great deals where others hesitate or fear to tread. Branson is the ultimate brand builder and never before has a single brand been so successfully deployed across such a diverse range of goods and services. So how does he do it? The Unauthorized Guide to Doing Business the Richard Branson Way draws out the universal lessons from Richard Branson's remarkable success and identifies 1...Show more

Business strategy
Business innovation
Entrepreneurship / Start-ups

Book details

ISBN

9780857080615

Publisher

Wiley

Published year

2010

Language

English

Edition

3

Original title

The Unauthorized Guide to Doing Business the Richard Branson Way 10 Secrets of the World's Greatest Brand Builder

Format

Paperback

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