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Alchemy The Magic of Original Thinking in a World of Mind-numbing Conformity

Paperback • 2021 • English

Alchemy The Magic of Original Thinking in a World of Mind-numbing Conformity

By Rory Sutherland

4 Ratings • 4.8 of 5

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About the book

'A breakthrough book. Wonderfully applicable to everything in life, and funny as hell.' Nassim Nicholas Taleb Why is Red Bull so popular - even though everyone hates the taste? Why do countdown boards on platforms take away the pain of train delays? And why do we prefer stripy toothpaste? Discover the alchemy behind original thinking, as TED Talk superstar and Ogilvy advertising legend Rory Sutherland reveals why abandoning logic and casting aside rationality is the best way to solve any prob...Show more

Business ethics and social responsibility
Entrepreneurship / Start-ups

Book details

ISBN

9780753556528

Publisher

WH Allen

Published year

2021

Language

English

Original title

Alchemy The Magic of Original Thinking in a World of Mind-numbing Conformity

Format

Paperback

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Reviews · 0

4 Ratings • 4.8 of 5

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