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Change by Design, Revised and Updated

Hardcover • 2019 • 1. edition

Change by Design, Revised and Updated

By Tim Brown

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About the book

The subject of "design thinking" is the rage at business schools, throughout corporations, and increasingly in the popular press-due in large part to the work of IDEO, a leading design firm, and its celebrated CEO, Tim Brown, who uses this book to show how the techniques and strategies of design belong at every level of business.The myth of innovation is that brilliant ideas leap fully formed from the minds of geniuses. The reality is that most innovations come from a process of rigorous examina...Show more

Management decision making

Book details

ISBN

9780062856623

Publisher

HarperCollins Publishers Inc

Published year

2019

Language

Edition

1

Original title

Change by Design, Revised and Updated

Format

Hardcover

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