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Understanding Audiences

Paperback • 2005

Understanding Audiences

By Andy Ruddock

0 Ratings • 0.0 of 5

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About the book

The history of audience research tells us that the relationship between the media and viewers, readers and listeners is complex and requires multiple methods of analysis. In Understanding Audiences, Andy Ruddock introduces students to the range of quantitative and qualitative methods and invites his readers to consider the merits of both. Understanding Audiences: demonstrates how - practically - to investigate media power; places audience research - from early mass communication models to cultur...Show more

Book details

ISBN

9780761963455

Published year

2005

Language

Original title

Understanding Audiences

Format

Paperback

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0 Ratings • 0.0 of 5

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