Digital Analytics for Marketing

Paperback • 2017 • 1. edition

Digital Analytics for Marketing

By USA) Sponder Marshall (Baruch College and Rutgers University, New Zealand) Khan Gohar F. (University of Waikato

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About the book

This comprehensive book provides students with a "grand tour" of the tools needed to measure digital activity and implement best practices for using data to inform marketing strategy. It is the first text of its kind to introduce students to analytics platforms from a practical marketing perspective.Demonstrating how to integrate large amounts of data from web, digital, social, and search platforms, this helpful guide offers actionable insights into data analysis, explaining how to "connect the ...Show more

E-commerce: business aspects

Book details

ISBN

9781138190689

Publisher

Taylor & Francis Ltd

Published year

2017

Language

Edition

1

Original title

Digital Analytics for Marketing

Format

Paperback

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