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How to market to people not like you

Hardcover • 2011 • English

How to market to people not like you

By Kelly McDonald

1 Ratings • 3.0 of 5

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About the book

Reach new and diverse customer groups and expand your market share The standard approach to marketing is to look for as many people as possible who fit one core customer profile. How to Market to People Not Like You challenges this traditional thinking about core customer bases, giving you a new approach to expand your customer base and your business. Arguing for focusing on customer values rather than demographics, How to Market to People Not Like You reveals how you can grow business and profi...Show more

Economics, Finance, Business and Management
Advertising
Health, Relationships and Personal development

Book details

ISBN

9780470879009

Published year

2011

Language

English

Original title

How to market to people not like you

Format

Hardcover

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Reviews · 0

1 Ratings • 3.0 of 5

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