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Hardcover • 2019 • 1. edition
By Daniel Rowles, Ciaran Rogers
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About the book
Podcasting is a hugely persuasive yet under-utilized channel accessed by an affluent and influential demographic. In a crowded and noisy digital environment, it gives organizations, brand builders and marketers the unique opportunity to stand out and drive engagement with target audiences. It offers accurate and measurable levels of allegiance that can only be dreamed of on other digital channels. Podcasting Marketing Strategy is a complete guide to the podcast environment. It describes the impo...Show more
Book details
ISBN
9780749498542
Publisher
Kogan Page Ltd
Published year
2019
Language
Edition
1
Original title
Podcasting Marketing Strategy
Format
Hardcover
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