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Customer Understanding

Paperback • 2019 • English

Customer Understanding: Three Ways to Put the Customer in Customer Experience (and at the Heart of Your Business)

By Annette Franz

1 Ratings • 5.0 of 5

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About the book

Struggling to ensure that the customer is at the center of all your business does? This book is your guide to putting the "customer" in customer experience. Not sure what that means? Well, for starters, too many executives believe they are delighting their customers. Why wouldn't they think that?! When they focus on growth, those customer acquisition numbers are pretty sweet, but they don't tell the real story. Prioritizing customer retention is critical. But you can't just throw techno...Show more

Book details

ISBN

9781686886812

Publisher

Independently Published

Published year

2019

Language

English

Original title

Customer Understanding

Format

Paperback

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Reviews · 0

1 Ratings • 5.0 of 5

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