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Customer-centric Product Definition: The Key to Great Product Development

Hardcover • 2002 • English

Customer-centric Product Definition: The Key to Great Product Development

By Sheila Mello

0 Ratings • 0.0 of 5

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About the book

Despite the prodigious research and money devoted to new product development, nearly nine in ten new products fail to solve a perceived need--and are gone within their first two years. This unique new book introduces and explains Market-Driven Product Definition (MDPD), a proven methodology for identifying and understanding customer-value-based needs, then turning them into products that consistently break through the clutter of the marketplace. Drawing on techniques developed by experts from M...Show more

Product design
Economics, Finance, Business and Management
Business and Management

Book details

ISBN

9780814406687

Published year

2002

Language

English

Original title

Customer-centric Product Definition: The Key to Great Product Development

Format

Hardcover

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0 Ratings • 0.0 of 5

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