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Strategy Maps Converting Intangible Assets Into Tangible Outcomes

Hardcover • 2004 • English • 1. edition

Strategy Maps Converting Intangible Assets Into Tangible Outcomes

By Robert S. Kaplan, David P. Norton

0 Ratings • 0.0 of 5

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About the book

More than a decade ago, Robert S. Kaplan and David P. Norton introduced the Balanced Scorecard, a revolutionary performance measurement system that allowed organizations to quantify intangible assets such as people, information, and customer relationships. Then, in The Strategy-Focused Organization, Kaplan and Norton showed how organizations achieved breakthrough performance with a management system that put the Balanced Scorecard into action. Now, using their ongoing research with hundreds o...Show more

Business strategy
Business innovation
Entrepreneurship / Start-ups

Book details

ISBN

9781591391340

Publisher

Harvard Business Press

Published year

2004

Language

English

Edition

1

Original title

Strategy Maps Converting Intangible Assets Into Tangible Outcomes

Format

Hardcover

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