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Mapping Experiences

Paperback • 2016 • 1. edition

Mapping Experiences

By James Kalbach

0 Ratings • 0.0 of 5

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About the book

Customers who have inconsistent, broken experiences with products and services are understandably frustrated. But it's worse when people inside these companies can't pinpoint the problem because they're too focused on business processes. This practical book shows your company how to use alignment diagrams to turn valuable customer observations into actionable insight. With this unique tool, you can visually map your existing customer experience and envision future solutions. Product and brand ma...Show more

Book details

ISBN

9781491923535

Publisher

O'Reilly Media, Inc, USA

Published year

2016

Language

Edition

1

Original title

Mapping Experiences

Format

Paperback

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