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The CRM Handbook A Business Guide to Customer Relationship Management

Paperback • 2002 • English • 1. edition

The CRM Handbook A Business Guide to Customer Relationship Management

By Jill Dyché

0 Ratings • 0.0 of 5

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About the book

Praise for The CRM Handbook "Want to avoid being one of the estimated 70 percent of companies who have tried implementing standalone CRM systems and failed? Confused by what your IT suppliers are telling you about 'CRM'? Then you need to read this book! Jill provides acomprehensive, practical, and easy to understand view of CRM and shows you how to successfully implement an enterprise customer-focused solution." -- Kevin Bubeck Director, North America Information Strategy, Coca-Cola "CRM cou...Show more

Book details

ISBN

9780201730623

Publisher

Addison-Wesley Professional

Published year

2002

Language

English

Edition

1

Original title

The CRM Handbook A Business Guide to Customer Relationship Management

Format

Paperback

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Used books are shipped by the seller. Expected delivery after package is sent is 2-4 days.

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0 Ratings • 0.0 of 5

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