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Paperback • 2013 • English
By Matthew Dixon, Nicholas Toman, Nick Toman, Rick DeLisi
1 Ratings • 5.0 of 5
About the book
A new breakthrough idea about how to win customer loyalty from Matthew Dixon, the bestselling author of The Challenger Sale Everyone knows that the best way to create customer loyalty is with service so good, so over the top, that it surprises and delights. But what if everyone is wrong? In their acclaimed bestseller The Challenger Sale, Matthew Dixon and his colleagues at CEB busted longstanding myths about sales. Now they've turned to a new vital business subject - customer loyalty - with a ...Show more
Book details
ISBN
9780241003305
Publisher
Portfolio Penguin
Published year
2013
Language
English
Original title
The Effortless Experience Conquering the New Battleground for Customer Loyalty
Format
Paperback
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Reviews · 0
1 Ratings • 5.0 of 5