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Lean Customer Development

Paperback • 2017 • 1. edition

Lean Customer Development

By Cindy Alvarez

0 Ratings • 0.0 of 5

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About the book

How do you develop products that people will actually use and buy? This practical guide shows you how to validate product and company ideas through customer development research-before you waste months and millions on a product or service that no one needs or wants. With a combination of open-ended interviewing and fast and flexible research techniques, you'll learn how your prospective customers behave, the problems they need to solve, and what frustrates and delights them. These insights may s...Show more

Customer services

Book details

ISBN

9781492023746

Publisher

O'Reilly Media, Inc, USA

Published year

2017

Language

Edition

1

Original title

Lean Customer Development

Format

Paperback

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Reviews · 0

0 Ratings • 0.0 of 5

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