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What Customers Want

Hardcover • 2005 • 1. edition

What Customers Want: Using Outcome-Driven Innovation to Create Breakthrough Products and Services

By Ulwick, Anthony

0 Ratings • 0.0 of 5

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About the book

A world-renowned innovation guru explains practices that result in breakthrough innovations 'Ulwick's outcome-driven programs bring discipline and predictability to the often random process of innovation.' -Clayton Christensen For years, companies have accepted the underlying principles that define the customer-driven paradigm--that is, using customer 'requirements' to guide growth and innovation. But twenty years into this movement, breakthrough innovations are still rare, and most companies f...Show more

Book details

ISBN

9780071408677

Publisher

McGraw-Hill Professional

Published year

2005

Language

Edition

1

Original title

What Customers Want

Format

Hardcover

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