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Hardcover • 2000 • English • 1. edition
By Al Ries, Laura Ries
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About the book
How do you build your company, product or service into a hot and profitable brand using the Internet? The Internet is a powerful new marketing tool that no business can afford to ignore. Using examples and anecdotes from their own consulting business with top brands, renowned marketing guru Al Ries and his daughter and business partner Laura demonstrate how Internet branding really works, who can benefit most from it, and where traditional marketing can still fit in. Not since television took of...Show more
Book details
ISBN
9780002572224
Publisher
Vigmostad & Bjørke AS (VB Import)
Published year
2000
Language
English
Edition
1
Original title
The 11 immutable laws of internet branding
Format
Hardcover
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