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Web Copy That Sells

Paperback • 2013 • 3. edition

Web Copy That Sells: The Revolutionary Formula for Creating Killer Copy That Grabs Their Attention and Compels Them to Buy

By Veloso, Maria

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About the book

With the rise of social networks, "Twitterized" attention spans, and new forms of video content, the techniques that worked in crafting attention-grabbing, clickable, and actionable online copy a few years ago are simply not as effective today. Thoroughly revised, the third edition of "Web Copy That Sells" gives readers proven methods for achieving phenomenal success with their online sales and marketing efforts. They will learn to: use psychological tactics that compel Web surfers to buy; creat...Show more

Business ethics and social responsibility
Sales and marketing
Online marketing / Social media marketing

Book details

ISBN

9780814432518

Publisher

Amacom

Published year

2013

Language

Edition

3

Original title

Web Copy That Sells

Format

Paperback

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