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Webs of Influence The Psychology of Online Persuasion

Paperback • 2012 • English • 1. edition

Webs of Influence The Psychology of Online Persuasion: the Secret Strategies that Make Us Click

By Nathalie Nahai

0 Ratings • 0.0 of 5

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About the book

As legions of businesses scramble to set up virtual-shop, we face an unprecedented level of competition to win over and keep new customers online. At the forefront of this battleground is your ability to connect with your customers, nurture your relationships and understand the psychology behind what makes them click. In this book The Web Psychologist, Nathalie Nahai, expertly draws from the worlds of psychology, neuroscience and behavioural economics to bring you the latest developments, cu...Show more

Psychological theory, systems, schools and viewpoints
Child, developmental and lifespan psychology
Social, group or collective psychology

Book details

ISBN

9780273772958

Publisher

Pearson

Published year

2012

Language

English

Edition

1

Original title

Webs of Influence The Psychology of Online Persuasion

Format

Paperback

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