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Cultural and media studies

The Daily You

Paperback • 2011 • English

The Daily You: How the New Advertising Industry is Defining Your Identity and Your Worth

By Joseph Turow

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About the book

The Internet is often hyped as a means to enhanced consumer power: a hypercustomized media world where individuals exercise unprecedented control over what they see and do. That is the scenario med...

Cultural and media studies

Book details

ISBN

9780300188011

Published year

2011

Language

English

Original title

The Daily You

Format

Paperback

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