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Marketing High Technology

Paperback • 2012 • English

Marketing High Technology

By William H. Davidow

0 Ratings • 0.0 of 5

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About the book

Marketing is civilized warfare. And as high-tech products become increasingly standardized—practically identical, from the customer's point of view—it is marketing that spells life or death for new devices or entire firms. In a book that is as fascinating as it is pragmatic, William H. Davidow, a legend in Silicon Valley, where he was described as "the driving force behind the micro processor explosion," tells how to fight the marketing battle in the intensely competitive world of high-tech comp...Show more

Business strategy
Business ethics and social responsibility
Entrepreneurship / Start-ups

Book details

ISBN

9781451697582

Publisher

Free Press

Published year

2012

Language

English

Original title

Marketing High Technology

Format

Paperback

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