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Hardcover • 2007 • English
1 Ratings • 5.0 of 5
About the book
Helping readers to understand, and apply, theoretical notions on identity, identification, reputation and corporate branding, this work illustrates how communicating with a company's key audience depends upon the company's internal and external communication. It also draws illustrations from global companies such as Virgin, IKEA, INVE and Lego.
Book details
ISBN
9780415328265
Published year
2007
Language
English
Original title
Essentials of Corporate Communication
Format
Hardcover
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1 Ratings • 5.0 of 5