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Services Marketing: Integrating Customer Focus Across the Firm

Paperback • 2017 • 1. edition

Services Marketing: Integrating Customer Focus Across the Firm

By Valarie Zeithaml, Mary Jo Bitner, Dwayne Gremler

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About the book

Zeithaml's Services Marketing introduces readers to the vital role that services play in the economy and its future. Services dominate the advanced economies of the world, and virtually all companies view services as critical to retaining their customers. The seventh edition maintains a managerial focus by incorporating company examples and strategies for addressing issues in every chapter, emphasizing the knowledge needed to implement service strategies for competitive advantage across industri...Show more

Sales and marketing

Book details

ISBN

9781260083521

Publisher

McGraw-Hill Education

Published year

2017

Language

Edition

1

Original title

Services Marketing: Integrating Customer Focus Across the Firm

Format

Paperback

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