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Services Marketing People, Technology, Strategy

Paperback • 2022 • English • 9. edition

Services Marketing People, Technology, Strategy

By Jochen Wirtz, Christopher H. Lovelock

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About the book

"Services Marketing: People, Technology, Strategy is the ninth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, new technologies such as artificial intelligence and robotics, and new business models including peer-to-peer sharing platforms. This textbook takes on a strong managerial approach presented through a coherent and progressive pedagogical framework roote...Show more

Book details

ISBN

9781944659820

Publisher

World Scientific

Published year

2022

Language

English

Edition

9

Original title

Services Marketing People, Technology, Strategy

Format

Paperback

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