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Services Marketing: Integrating Customer Focus Across the Firm

Hardcover • 2017 • 1. edition

Services Marketing: Integrating Customer Focus Across the Firm

By Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler

0 Ratings • 0.0 of 5

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About the book

Zeithaml's Services Marketing introduces readers to the vital role that services play in the economy and its future. Services dominate the advanced economies of the world, and virtually all companies view services as critical to retaining their customers. The seventh edition maintains a managerial focus by incorporating company examples and strategies for addressing issues in every chapter, emphasizing the knowledge needed to implement service strategies for competitive advantage across industri...Show more

Book details

ISBN

9780078112102

Publisher

McGraw-Hill Education - Europe

Published year

2017

Language

Edition

1

Original title

Services Marketing: Integrating Customer Focus Across the Firm

Format

Hardcover

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