Services Marketing - Integrating Customer Focus Across the Firm

Services Marketing People, Technology, Strategy

Jochen Wirtz

Consumer Behaviour - A European Outlook

Leoni Agnew

Strategic Brand Management A European Perspec…

Kevin J. Delaney

Kotler: Marketing Management_p4

Phil T. Kotler

This is Service Design Doing

Marc Stinkdorn

Services Marketing: Integrating Customer Focus Across the Firm

Alan Wilson

Consumer behaviour

Michael R.

Principles of Marketing Scandinavian Edition

Anders Parment

Service Innovation

Anders Gustafsson

Marketing Management (3rd edition)

Philip Kotler,

Integrated marketing communications

Chitty

Consumer Behaviour: A European Outlook

Service Design for Business: A Practical Guide to Optimizing the Customer Experience

Ben Reason

The Service Innovation Handbook

Lucy Kimbell

Integrated Advertising, Promotion, and Market…

Kenneth Nordgren (red.)

Customer Service A Practical Approach

Elaine K. Harris

Services Marketing

Alan Wilson

Marketing Research: an integrated approach

Alan Wilson

Relathionship Marketing and Customer Relation…

Adele Berndt

Relationship Marketing

Martin Christopher

Marketing Communications A European Perspecti…

Pstrick De

Amazon.com Services Marketing: Integrating Customer Focus Across the Firm

Valerie Zeithalm, Mary Jo Bitner, Dwayne Gremler

Strategic Customer Service

John Thomas Aalstad

Marketing Management: First European Edition

Philip Kotler,

Customer Relationship Management concepts and technologies

Francis Buttle

Strategic Brand Management

Kevin J. Delaney

Creating Powerful Brands in Consumer, Service and Industrial Markets

Leslie De Chernatony

Consumer Behaviour and Marketing Strategy

J. Paul Peter

Service Level Management Customer Focused

Jan Niessen

Understanding Consumer Behavior

J. Paul Peter