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Consumer Behavior, Global Edition

Paperback • 2018 • 1. edition

Consumer Behavior, Global Edition

By Leon G. Schiffman, Joseph L. Wisenblit

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About the book

For undergraduate and graduate courses in consumer behavior.Strategic applications for understanding consumer behaviorConsumer Behavior, 12th Edition explores how the examination and application of consumer behavior is central to the planning, development, and implementation of successful marketing strategies. With an emphasis on developing a variety of useful skills, this text prepares students for careers in brand management, advertising, and consumer research. The 12th Edition has been signif...Show more

Sales and marketing

Book details

ISBN

9781292269245

Publisher

Pearson Education Limited

Published year

2018

Language

Edition

1

Original title

Consumer Behavior, Global Edition

Format

Paperback

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