Review of Marketing Research

Paperback • 2013 • English

Review of Marketing Research

By Naresh K. Malhotra

0 Ratings • 0.0 of 5

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About the book

Edited by Naresh K. Malhotra, this volume of Review of Marketing Research delivers a high powered range of articles from leading researchers and universities. The issue provides insights of interest to marketers throughout the discipline. Topics covered include a critical review on consumer experience and experimental marketing, designing and pricing digital content products/ services and nation equity. Authors include senior Chaired professors from such prestigious institutions as Wharton and C...Show more

Book details

ISBN

9781781907603

Publisher

Bradford : Emerald Group Publishing Limited

Published year

2013

Language

English

Original title

Review of Marketing Research

Format

Paperback

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