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Marketing Research An Applied Approach

Paperback • 2012 • English • 4. edition

Marketing Research An Applied Approach

By Naresh K. Malhotra, David F. Birks, Peter Wills

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About the book

Working as a marketing researcher is an intellectually stimulating, engaging and creative occupation. Malhotra and Birks have long been regarded as offering the most applied, comprehensive and authoritative commentary on European Marketing Research, helping students to build a clear understanding of how to: diagnose and direct research questions that will support marketing decision making, appreciate what excellent research design means, utilise data collection techniques; qualitative and quan...Show more

Entrepreneurship / Start-ups
Online marketing / Social media marketing
Market research

Book details

ISBN

9780273725855

Publisher

Pearson Education

Published year

2012

Language

English

Edition

4

Original title

Marketing Research An Applied Approach

Format

Paperback

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