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© 2026 Bookis AS
English
Norway
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Fast delivery with
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© 2026 Bookis AS
English
Norway
Region is based on IP address
Paperback • 2019 • 1. edition
4 Ratings • 4.8 of 5
About the book
For undergraduate and graduate courses in marketing research.An applied and practical marketing research textWith a do-it-yourself, hands-on approach, Marketing Research: An Applied Orientation illustrates the interaction between marketing research decisions and marketing management decisions. This text uses a practical six-step framework for conducting marketing research, utilizing a variety of marketing companies to highlight qualitative and quantitative research strategies. The 7th Edition pr...Show more
Book details
ISBN
9781292265636
Publisher
Pearson Education Limited
Published year
2019
Language
Edition
1
Original title
Marketing Research: An Applied Orientation, Global Edition
Format
Paperback
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4 Ratings • 4.8 of 5
