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Business Research Methods

Paperback • 2006 • English • 9. edition

Business Research Methods

By Donald R. Cooper, Pamela S. Schindler

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About the book

This book offers students and instructors thorough coverage of business research topics backed by solid theory. The authors are successful marketing research consultants and that is evident in the rich and realistic case studies found in the text. Managerial decision making is the underlying theme, while topics and applications are presented and organized in a manner that allow students to thoroughly understand business research topics and functions. Consequently, the structure of the text encou...Show more

Book details

ISBN

9780071244305

Publisher

McGraw-Hill

Published year

2006

Language

English

Edition

9

Original title

Business Research Methods

Format

Paperback

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