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Loved How to Rethink Marketing for Tech Products

Hardcover • 2022 • English • 1. edition

Loved How to Rethink Marketing for Tech Products

By Martina Lauchengco

1 Ratings • 5.0 of 5

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About the book

Most tech companies get marketing wrong because they don't know how to do product marketing right. The next in the bestselling SVPG series, LOVED shows what leaders like Apple, Netflix, Microsoft, and Salesforce do well and how to apply it to transform product marketing at your company. The best products can still lose in the marketplace. Why? They are beaten by products with stronger product marketing. Good product marketing is the difference between “also-ran” products versus products that lea...Show more

Business strategy
Business ethics and social responsibility
Entrepreneurship / Start-ups

Book details

ISBN

9781119703648

Publisher

John Wiley & Sons

Published year

2022

Language

English

Edition

1

Original title

Loved How to Rethink Marketing for Tech Products

Format

Hardcover

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Reviews · 0

1 Ratings • 5.0 of 5

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