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Hardcover • 2022 • English • 1. edition
1 Ratings • 5.0 of 5
About the book
Most tech companies get marketing wrong because they don't know how to do product marketing right. The next in the bestselling SVPG series, LOVED shows what leaders like Apple, Netflix, Microsoft, and Salesforce do well and how to apply it to transform product marketing at your company. The best products can still lose in the marketplace. Why? They are beaten by products with stronger product marketing. Good product marketing is the difference between “also-ran” products versus products that lea...Show more
Book details
ISBN
9781119703648
Publisher
John Wiley & Sons
Published year
2022
Language
English
Edition
1
Original title
Loved How to Rethink Marketing for Tech Products
Format
Hardcover
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Reviews · 0
1 Ratings • 5.0 of 5