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The Adweek Copywriting Handbook The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters

Paperback • 2006 • English • 1. edition

The Adweek Copywriting Handbook The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters

By Joseph Sugarman

0 Ratings • 0.0 of 5

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About the book

Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.

Business ethics and social responsibility
Entrepreneurship / Start-ups
Sales and marketing

Book details

ISBN

9780470051245

Publisher

John Wiley & Sons

Published year

2006

Language

English

Edition

1

Original title

The Adweek Copywriting Handbook The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters

Format

Paperback

Shippping and returns

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Used books are shipped by the seller. Expected delivery after package is sent is 2-4 days.

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