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Advertising For Dummies

Paperback • 2007 • English • 2. edition

Advertising For Dummies

By Gary Dahl

0 Ratings • 0.0 of 5

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About the book

So, you need to create an advertising campaign that brings in more customers, adds more dollars to your bottom line, and validates all the reasons you went into business in the first place. But how can you make your ad look and sound like champagne if your budget can only afford beer? Are you wasting your time trying to sell ice to an Eskimo? The world of advertising can seem like a daunting place—but it doesn’t have to be. Advertising for Dummies coaches you through the process and shows you ho...Show more

Sales and marketing
Advertising
Public relations

Book details

ISBN

9780470045831

Publisher

John Wiley & Sons

Published year

2007

Language

English

Edition

2

Original title

Advertising For Dummies

Format

Paperback

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