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English

Purple cow

Hardcover • 2009 • English

Purple cow

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About the book

The cult classic that revolutionized marketing by teaching businesses that you're either remarkable or invisible. Few authors have had the kind of lasting impact and global reach that Seth Godin has had. In a series of now-classic books that have been translated into 36 languages and reached millions of readers around the world, he has taught generations of readers how to make remarkable products and spread powerful ideas. In Purple Cow, first published in 2003 and revised and expanded in 20...Show more

Book details

ISBN

9781591843177

Published year

2009

Language

English

Original title

Purple cow

Format

Hardcover

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