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All marketers are liars

Hardcover • 2009 • English

All marketers are liars

By Seth Godin

0 Ratings • 0.0 of 5

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About the book

eth Godin's three essential questions for every marketer: "What's your story?" "Will the people who need to hear this story believe it?" "Is it true?" All marketers tell stories. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche is vastly superior to a $36,000 Volkswagen that's virtually the same car.

Book details

ISBN

9781591843030

Published year

2009

Language

English

Original title

All marketers are liars

Format

Hardcover

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0 Ratings • 0.0 of 5

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