Marketing Communications

Paperback • 2018 • 1. edition

Marketing Communications

By John R Rossiter, Larry Percy, Lars Bergkvist

0 Ratings • 0.0 of 5

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About the book

Uniting industry experience with academic expertise, the authors combine marketing communications and advertising with the branding perspective, providing students with a practical planning system and a seven-step approach to creating a comprehensive marketing plan.The new SAGE Marketing Communications textbook is a contemporary evolution of the well-known Rossiter and Percy Advertising and Promotion Management textbook, which at its peak was adopted by six of the top 10 U.S. business schools - ...Show more

Sales and marketing

Book details

ISBN

9781526438652

Publisher

SAGE Publications Ltd

Published year

2018

Language

Edition

1

Original title

Marketing Communications

Format

Paperback

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Other versions

Marketing Communications

Hardcover · 2018

Reviews · 0

0 Ratings • 0.0 of 5

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