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Contemporary Selling

Paperback • 2016 • 1. edition

Contemporary Selling

By USA) Johnston Mark W. (Rollins College, USA) Marshall Greg W. (Rollins College

0 Ratings • 0.0 of 5

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About the book

Contemporary Selling is the only book on the market that combines full coverage of 21st century personal selling processes with a basic look at sales management practices in a way that students want to learn and instructors want to teach. The overarching theme of the book is enabling salespeople to build relationships successfully and to create value with customers. Johnston and Marshall have created a comprehensive, holistic source of information about the selling function in modern organizatio...Show more

Sales and marketing

Book details

ISBN

9781138951235

Publisher

Taylor & Francis Ltd

Published year

2016

Language

Edition

1

Original title

Contemporary Selling

Format

Paperback

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Other versions

Contemporary Selling

Contemporary Selling

Hardcover · 2016

Reviews · 0

0 Ratings • 0.0 of 5

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