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Services Marketing: People, Technology, Strategy (Eighth Edition)

Paperback • 2016 • 1. edition

Services Marketing: People, Technology, Strategy (Eighth Edition)

By Jochen Wirtz, Christopher H. Lovelock

0 Ratings • 0.0 of 5

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About the book

Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media and case examples.This textbook takes on a strong managerial approach presented through a coherent and progressive pedagogical framework rooted in solid academic research. Featuring cases and examples from all over the world...Show more

Sales and marketing

Book details

ISBN

9781944659011

Publisher

World Scientific Publishing Co Inc (USA)

Published year

2016

Language

Edition

1

Original title

Services Marketing: People, Technology, Strategy (Eighth Edition)

Format

Paperback

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Other versions

Services Marketing: People, Technology, Strategy (Eighth Edition)

Hardcover · 2016

Reviews · 0

0 Ratings • 0.0 of 5

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