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Sales force management

Hardcover • 2022 • English

Sales force management : Leafership, innovation, technology

By Mark W.

15 Ratings • 4.9 of 5

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About the book

In this 13th edition of Sales Force Management, Mark Johnston and Greg Marshall continue to build on the book’s reputation as a contemporary classic, fully updated for modern sales management teaching, research, and practice. The authors have strengthened the focus on the use of technology in sales management, offered new discussions on innovative sales practices, and further highlighted sales and marketing integration. By identifying recent trends and applications, Sales Force Management com...Show more

Sales and marketing

Book details

ISBN

9780367682538

Published year

2022

Language

English

Original title

Sales force management

Format

Hardcover

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Reviews · 0

15 Ratings • 4.9 of 5

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