Services Marketing

Services Marketing People, Technology, Strategy

Jochen Wirtz

Marketing

Paul Baines

Service Management

Sanjeev Bordoloi

Services marketing integrating customer focus across the firm

Alan Wilson

Marketing research

Alvin C.

Business-to-Business Marketing

Ross Brennan

Selling and sales management

David Jobber

Marketing management

Philip Kotler

Marketing Concepts & Strategies

UK) Simkin Lyndon (Oxford Brookes University

Kotler: Marketing Management_p4

Phil T. Kotler

Services Marketing

Valarie A. Zeithaml

Service Management: Operations, Strategy, Information Technology

James Fitzsimmons

Strategic Marketing Management, 9th Edition

Alexander Chernev

Services Marketing: Integrating Customer Focus Across the Firm

Valarie Zeithaml

Service marketing

Alan Wilson

Marketing Management (3rd edition)

Philip Kotler,

Integrated marketing communications

Chitty

Global marketing

Svend Hollensen

Principles of marketing

Philip Kotler

Amazon.com Services Marketing: Integrating Customer Focus Across the Firm

Valerie Zeithalm, Mary Jo Bitner, Dwayne Gremler

Markedsføringsledelse

Philip Kotler

Marketing Management 13th edition

Philip Kotler

Services Marketing - Integrating Customer Focus Across the Firm

Alan Wilson

Marketing Managment 12e

Philip Kotler

International Marketing

Ghauri

Retail Marketing

Peter McGoldrick

Digital Marketing

Alan Charlesworth