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Essentials of Marketing

Paperback • 2019 • 1. edition

Essentials of Marketing

By Jim Blythe, Jane Martin

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About the book

Essentials of Marketing, seventh edition, provides an accessible, lively and engaging introduction to marketing. Taking a practical, tactical approach, the authors cover traditional marketing techniques and theories, as well as offering the most up to date critical perspectives.Using contemporary case studies, in-chapter examples and suggestions for further reading the book provides everything an undergraduate or CIM student needs to excel in their discipline. The 7th edition also includes incre...Show more

Sales and marketing

Book details

ISBN

9781292244105

Publisher

Pearson Education Limited

Published year

2019

Language

Edition

1

Original title

Essentials of Marketing

Format

Paperback

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Other versions

Essentials of Marketing

Paperback · 2016

Reviews · 0

0 Ratings • 0.0 of 5

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