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Principles of Marketing

Hardcover • 2000 • English • 2. edition

Principles of Marketing

By Frances Brassington, Stephen Pettitt

0 Ratings • 0.0 of 5

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About the book

Comments from the first edition: 'the most impressive introductory textbook ... a textbook which not only stands up to the clones of the better known American texts but, in my view outperforms them.' Michael Baker, Strathclyde University'European perspectives are wholly appropriate and I consider this to be a significant plus point of the text.' Andy Inglis, London Guildhall University'Good state of the art mainstream marketing text ... very well written.' Patrick de Pelsmacker, University of An...Show more

Business studies: general
Business strategy
Business ethics and social responsibility

Book details

ISBN

9780273644446

Publisher

Financial Times Prentice Hall

Published year

2000

Language

English

Edition

2

Original title

Principles of Marketing

Format

Hardcover

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