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© 2026 Bookis AS
English
Norway
Region is based on IP address
Fast delivery with
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© 2026 Bookis AS
English
Norway
Region is based on IP address
Paperback • 2013 • English
By Ormrod, Henneberg, O'Shaughnessy
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About the book
"Political Marketing: Theories and Concepts provides students with a valuable and critical understanding of how political parties use marketing to attain their aims. Unlike other textbooks, this text explicitly focuses on the theoretical underpinnings and cutting edge concepts used by political parties, allowing students to gain key insights into how they win elections and remain in power. With an engaging and thought provoking topic selection, these field-leading authors have ensured that this ...Show more
Book details
ISBN
9780857025814
Published year
2013
Language
English
Original title
Political Marketing - Theory and Concepts
Format
Paperback
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