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© 2026 Bookis AS

English

Fundamentals of Selling

Hardcover • 2013 • English

Fundamentals of Selling: Customer for Life Through Service

By Charles M.

3 Ratings • 5.0 of 5

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About the book

Fundamentals of Selling, 13e trains reader on a detailed, yet broad, step-by-step selling process that is universal in nature. Numerous sales personnel in the industry today have commented on how this market-leading textbook reflects what they do on sales call with prospects and customers. The goal of Fundamentals of Selling has always been to demonstrate to students the order of steps within the selling process; provide numerous examples of what should be in each step; and show how the step wit...Show more

Book details

ISBN

9780077861018

Published year

2013

Language

English

Original title

Fundamentals of Selling

Format

Hardcover

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Reviews · 0

3 Ratings • 5.0 of 5

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