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Hardcover • 2009 • English • 1. edition
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About the book
Selling high-end luxury creations requires a different set of skills than does traditional selling. Clients have high expectations for the service they receive and base their purchasing decisions more on emotion and desire than practical need. Whether you are selling diamond bracelets or sports cars, the key to concluding the sale lies in how well you sell rather than what you sell. In Selling Luxury, Robin Lent and Geneviève Tour explore every component of luxury sales and offer proven, pract...Show more
Book details
ISBN
9780470457993
Publisher
John Wiley & Sons
Published year
2009
Language
English
Edition
1
Original title
Selling Luxury Connect with Affluent Customers, Create Unique Experiences Through Impeccable Service, and Close the Sale
Format
Hardcover
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