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The Challenger Customer Selling to the Hidden Influencer Who Can Multiply Your Results

Hardcover • 2015 • English

The Challenger Customer Selling to the Hidden Influencer Who Can Multiply Your Results

By Brent Adamson, Matthew Dixon, Pat Spenner, Nick Toman

0 Ratings • 0.0 of 5

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About the book

Four years ago, the bestselling authors of The Challenger Sale overturned decades of conventional wisdom with a bold new approach to sales. Now their latest research reveals something even more surprising: Being a Challenger seller isn’t enough. Your success or failure also depends on who you challenge. Picture your ideal customer: friendly, eager to meet, ready to coach you through the sale and champion your products and services across the organization. It turns out that’s the last person you...Show more

Business studies: general
Business ethics and social responsibility
Entrepreneurship / Start-ups

Book details

ISBN

9781591848158

Publisher

Penguin Publishing Group

Published year

2015

Language

English

Original title

The Challenger Customer Selling to the Hidden Influencer Who Can Multiply Your Results

Format

Hardcover

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