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© 2026 Bookis AS

English

Global Marketing

Paperback • 2015 • 1. edition

Global Marketing

By Carlyle Farrell

0 Ratings • 0.0 of 5

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About the book

This new textbook introduces students to the essential concepts, theories and perspectives of Global Marketing and these are supported by real-world case studies from North America, Europe and the emerging markets of China, India and Latin America. These emerging markets are given balanced coverage alongside developed markets and the text also includes a dedicated chapter on emerging markets multinationals.Practical in its orientation, the text equips students with the tools needed to make strat...Show more

Book details

ISBN

9781446252642

Publisher

SAGE Publications Ltd

Published year

2015

Language

Edition

1

Original title

Global Marketing

Format

Paperback

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0 Ratings • 0.0 of 5

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