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About the book
Growth is now the first thing that investors look for in assessing and valuing companies. HACKING GROWTH is a method for growth that involves cross-functional teams and continuous testing and iteration. It focuses on customers - how to attain them, retain them, engage them, and monetize them - rather than product. This book deals with this topic.
Book details
ISBN
9780753545379
Publisher
Ebury Publishing
Published year
2017
Language
Edition
1
Original title
Hacking Growth
Format
Paperback
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