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Adaptive Marketing

Hardcover • 2015 • 1. edition

Adaptive Marketing

By Norman Johnston

1 Ratings • 5.0 of 5

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About the book

Adapt or die is really the 21st century mantra for business. Authors Norm Johnston provides guidance on how to adopt an Adaptive Marketing model to ensure you are not only prepared for this new data world, but also winning against both traditional competitors and new disrupters.

Book details

ISBN

9781137462923

Publisher

Palgrave Macmillan

Published year

2015

Language

Edition

1

Original title

Adaptive Marketing

Format

Hardcover

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Reviews · 0

1 Ratings • 5.0 of 5

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